Sports drinks are designed to replace fluids faster than plain water, they also help replace lost electrolytes during exercise and sweating. Plus, they help replace lost glycogen stores so you can exercise for longer and harder.

WE believe PURE is the easiest to drink and most balanced sports drink on the market at present. We have made it super easy to drink, it contains all four electrolytes needed during exercise and 5.5% carbohydrates for energy. It will absorb faster than plain water so you stay hydrated faster and for longer. Best of all it's natural and works in extreme endurance conditions. You will end up drinking more fluids on PURE compared to other sickly sweet drinks.

We use sucrose and glucose in PURE as they are needed to provide fuel for your body during exercise. You body has enough glycogen stores (energy) to last about 50 minutes during exercise after that it starts shutting down and you loose performance. PURE contains 150 calories per 750ml (just 5.5% carbs) the carbohydrates help the drink absorb faster than plain water so you stay hydrated during your workout. Sports drinks that are low in carbohydrates are suitable for light training or exercise under 1 hour. Any exercise over an hour your body will start to be depleted in carbohydrates (glycogen) which your body uses as it's main source of fuel so to maintain energy during your workout it is recommended to consume a carbohydrate based sports drink to maintain energy, fluid and electrolyte levels during your training.

Electrolytes regulate our nerve and muscle function, our body's hydration, blood pH, blood pressure, and the rebuilding of damaged tissue. Various mechanisms exist in our body that keep the concentrations of different electrolytes under strict control. Electrolytes are important because they are what your cells and muscles use to maintain voltages across their cell membranes and to carry electrical impulses (signals for your muscles to contract and nerve signals) to other cells. Without electrolytes your body will not function. When you exercise your body uses electrolytes, especially sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant. We use sodium, potassium, calcium and magnesium in PURE to help combat the electrolyte lost during sport, this helps you exercise for longer, harder and easier.

Freeze Dried Fruit, Sucrose, Glucose, Sodium Citrate, Potassium Citrate, Magnesium Citrate, Calcium Citrate, Citric Acid and Vitamin C. We use real fruit for flavouring (freeze dried fresh fruit), our carbohydrates are Sucrose and Glucose (the fastest absorbing and most gentle on your stomach) for energy, PURE use citrates for electrolytes as they are fast absorbing, taste better and are alkaline for your body. Citric acid brings out the fruit taste and vitamin C is to help with shelf life.

If you are exercising for under an hour you will generally be fine with water to keep hydrated. You may require a sports drink after the first hour if you are doing a high intensity workout or racing. Your body needs carbohydrates, electrolytes and water to function well after about 50 minutes and this is why a sports drink is beneficial to your performance. PURE is designed to replace carbohydrates, electrolytes and hydrate so you can perform at your best.


You first need to work out how many carbohydrates your body will use per hour. As a general rule you will need to times (x) your body weight by 0.8 to get the grams per hour you will need.Examples: 100kg = 80g per hour 80kg = 64g per hour 60kg = 48g per hourOnce you know your grams per hour you can start to find the right nutrition for you. Aim to drink 500ml - 750ml of fluids per hour during normal racing to keep well hydrated.PURE Electrolyte Hydration contains 38g of carbohydrates per 750ml, this is a good base to start with as it covers your fluid intake and most of your energy needs.Example: If you weigh 80kg you need 64g of carbohydrates per hour. PURE Electrolyte Hydration covers 38g of that so you need another 26g of carbohydrates from other sources to be fully fuelled per hour.You can use gels, bars, bananas or anything that is easy to consume. Look at the nutrition label to get the carbohydrate content so you can find something that has 26g or over in carbohydrates. Once you are happy with your food or gel you should have a great base to race from.

There is no best all round food to use with PURE Electrolyte Hydration but here are some products you can try and see what best suits you.- Ems Power Bars contain 50g of carbohydrates per bar. These are easy to eat and are not sickly sweet or dry. Just look at the nutritional panel on any bar to see if the carbohydrate content is high enough to met your needs.- Various Gels contain 20g - 25g carbohydrates per gel. Gels can be hard on the stomach for some but if you can handle them they are excellent and easy to use while racing.- Real food A medium size Banana contains 23g of carbohydrates. Bananas are a great natural source of carbohydrates and are easy to consume. Anything with high carbohydrates like jam sandwiches can also be used depending on what you are doing, just look at the nutrition panels.Remember to test out any new nutrition prior to your race day so you know it's going to work!


If you have been exercising hard for over 90 minutes you will get improved results by consuming carbohydrates and protein straight after exercise. After exercise you have a limited 30 minute (approx) time window where your body will absorb carbohydrates and protein at an increased rate. This will help repair damaged muscle and replace lost glycogen stores (what your muscles run on). Recovery shakes are an easy way to get what your body needs and most have a 2:1 carbohydrate to protein mix.

You have a few choices to replace whats been lost during hard long exercise. The easiest way is to get a recovery drink with 2:1 carbohydrates to protein or similar. Your protein intake should be 20g or under and carbohydrates 40 - 60 grams depending on your weight. Making a berry or banana smoothie with honey and a scoop of protein powder is also a great way to make your own recovery drink. Try to eat as soon as you can after exercising and keep well hydrated.